Shopemaa AI

An assistant for you. A store that AI assistants can shop.

Fumu answers questions about your store and helps you write, and changes nothing until you approve it. AI channels let shopping assistants find your products, price a cart and send the shopper to your own checkout.

Illustration: Fumu in the Shopemaa dashboard answers which products are low on stock and proposes a product description that waits for approval, using sample data.

Fumu, your store assistant

Ask about your store. Approve what changes.

Fumu lives in your Shopemaa dashboard. Press Ask Fumu and ask in your own words: it looks up your orders, products, stock, customers and analytics to answer.

  • Answers from your own data

    Which products are running low? What sold best last week? Fumu looks it up in your store instead of guessing.

  • Sees only what you can see

    Fumu works with your permissions. If your role can't open analytics, Fumu can't read them for you either. It never reads payment details.

  • Proposes, you approve

    Fumu can suggest changes, such as extending a discount code or a description for a draft product. Nothing changes until someone allowed to make that change approves it.

  • Writes with you

    A Fumu button next to product descriptions, SEO texts, blog posts, pages, policies and emails: write, tighten, make it warmer or translate. Longer pieces open in a canvas that keeps every version.

  • Never makes up facts

    Sizes, prices, materials and other claims Fumu can't find in your store become blanks for you to fill in, so a draft never promises what you don't sell.

  • A daily allowance

    Each store has a daily Fumu allowance, so the cost never runs away. It starts again every day in your store's time zone.

AI channels

Sell where shoppers ask AI

More and more shoppers start by asking an AI assistant what to buy. Turn on AI channels and your products can be found there, priced exactly as in your store, with the sale finished on your own checkout.

  1. Turn on AI channels

    One switch under Sales channels, on the Growth plan and above. Your online store is all it needs.

  2. Get found

    Product feeds for Google and ChatGPT shopping, built from your current prices and stock, and structured data on your storefront that assistants and shopping search can read.

  3. Assistants shop your store

    Your store's own MCP connector lets assistants such as Claude and ChatGPT search your products, read their variants and price a cart with your sales, discount codes and shipping.

  4. The shopper pays on your checkout

    The assistant gives the shopper a checkout link. It opens their cart in your store, where they review it and pay as usual.

Your checkout, your rules

The assistant fills the cart. You make the sale.

AI channels add a way in, not a new way to pay. Every sale goes through the checkout you already have.

  • Shoppers review their cart and pay on your own checkout, into your own Stripe account
  • Assistants never hold the shopper's payment details
  • Nothing in your store changes until the shopper checks out: no order, no reserved stock, no used discount code
  • Your checkout prices the cart again, so a link can't change what anything costs
  • Orders show which assistant sent the shopper: ChatGPT, Gemini, Perplexity, Copilot or Claude
  • Add brand, condition, GTIN and MPN to your products so shopping search can match them
Illustration: a shopper asks an AI assistant for a mug, the assistant answers with a product from a sample shop and a checkout link, and the cart opens on the shop's own checkout.

For developers

One MCP connector per store

Every store with AI channels on gets its own MCP server at api.shopemaa.com/mcp/<handle>. Assistants connect without an account. Its tools read your catalogue and price carts; the only one that saves anything is start_checkout, and it saves just the checkout link.

More agent integrations are coming.

Example request to a store's MCP connector: an assistant calls one of its tools.
POST https://api.shopemaa.com/mcp/kalamaja-ceramics

{ "jsonrpc": "2.0", "method": "tools/call",
  "params": { "name": "quote_cart",
              "arguments": { … } } }

tools  get_store · search_products · get_product
       list_collections · quote_cart · start_checkout

Questions

AI, in plain words

Which plans include Fumu and AI channels?

Fumu is on every plan, with a daily allowance per store. AI channels are on Growth, Scale and Enterprise.

Does Fumu change my store on its own?

No. Fumu answers and proposes. A change is applied only when someone whose role allows it approves it, and only if what it would change hasn't been edited in the meantime.

Can an AI assistant take payment for my store?

No. An assistant fills a cart and gives the shopper a link to your checkout, where they review the cart and pay. Assistants never handle payment details.

Which products do assistants and feeds see?

Active products, with the same prices, sales and availability as your storefront. The Google feed lists physical products, because Google Shopping doesn't take downloads; the ChatGPT feed lists physical and digital ones. A password-protected store isn't shared.

Do I need a developer?

No. Turn AI channels on in your dashboard, which then shows your feed links for Google Merchant Center and OpenAI, and your store's MCP connector address.

Let Fumu help, and let shoppers find you

30 days free, no card needed. No commission on orders.