Comparison
Shopemaa vs Ecwid
Ecwid and Shopemaa think alike: one catalogue, sold on your own store, on other websites and through links, with no fee on sales. Ecwid starts cheaper for a handful of products. Shopemaa includes digital products from its first plan, sells in several currencies on Scale, and adds AI channels.
Which one fits
It depends on what you sell
Choose Shopemaa if
- You sell digital products, with licences and versions, from the first plan: Starter is €19 a month
- You want buyers to pay in several currencies, not just see converted prices
- You want AI assistants such as ChatGPT and Claude to find your products and send shoppers to your checkout
- You want an assistant that answers questions from your store's own data
Choose Ecwid if
- You sell only a few products and want the lowest price: Starter is $5 a month for up to 10
- You need recurring subscriptions (Business plan and above)
- You want point of sale for a physical shop through Lightspeed (Unlimited plan)
- You want add-ons from a large App Market
Shopemaa and Ecwid side by side
Facts about Ecwid checked on 12 November 2026. Prices exclude VAT.
| Feature | Shopemaa | Ecwid |
|---|---|---|
| How you pay | Monthly or yearly plan | Monthly or yearly plan |
| Price | €19 to €399 a month; yearly costs ten months | Starter $5, Venture $35, Business $65, Unlimited $149 a month; $5, $29, $49 and $119 billed yearly |
| Free trial or free plan | 30 days free; no free plan | No free trial listed; the $5 Starter plan is meant for trying the platform |
| Platform fee on each sale | 0% on every plan | 0% on every plan |
| Card payments | Paid into your own Stripe account; only Stripe's fees | 70+ payment providers, including Stripe, PayPal and Lightspeed Payments |
| VAT and sales tax | You are the seller: set VAT per store and file it yourself | You are the seller and handle VAT yourself |
| Physical products | Built in: variants, stock, shipping zones, local pickup | Built in, with variations and stock |
| Digital products | Built in: files, licences, versions, a library for buyers | From Venture, up to 25 GB per file; subscriptions from Business |
| Your own domain | Every plan; Shopemaa branding removed from Growth | company.site address on Starter; buy a custom domain from Venture |
| Checkout on a website you already have | Shopemaa Checkout embed on every plan | Add the whole store or a Buy Button to any website |
| Payment links and QR codes | Linkly shoppable links and QR codes on every plan | Linkup link-in-bio page |
| API and webhooks | Storefront API and webhooks from Growth | REST API and webhooks; App Market from Venture |
| Several currencies | Each store sells in one of 18 currencies; several at once on Scale | One store currency; apps can show converted prices, but buyers pay in the store currency |
| AI | Fumu store assistant on every plan; AI channels with product feeds and an MCP connector from Growth | AI writing for product descriptions, translations and SEO texts; no selling through AI assistants listed |
The main differences
Where Shopemaa and Ecwid differ
Product limits and price
Ecwid's plans allow 10, 100, 2,500 and unlimited products; Shopemaa's allow 100, 2,500 and unlimited. Ecwid Starter costs $5 a month for up to 10 products, without digital products. Shopemaa Starter is €19 for up to 100, digital products included.
Currencies
An Ecwid store charges in one currency; apps can only show converted prices. A Shopemaa store chooses one of 18 currencies, and the Scale plan sells in several.
AI
Ecwid's AI helps write product descriptions. Shopemaa has Fumu, which also answers questions from your store's data and waits for approval before changing anything, and AI channels that let shopping assistants find your products and send shoppers to your checkout.
Questions
Shopemaa or Ecwid?
Is Ecwid cheaper than Shopemaa?
For a very small shop, yes: Ecwid Starter is $5 a month for up to 10 products, without digital products or a custom domain. For 100 products with digital goods, Ecwid Venture is $35 a month, or $29 billed yearly; Shopemaa Starter is €19 a month.
Can both add a store to my existing website?
Yes. Ecwid adds a store or a Buy Button to any website. The Shopemaa Checkout embed is one script tag on every plan, and the same catalogue also sells in your hosted store, through Linkly and from your own app.
Can customers pay in their own currency?
In Ecwid, apps can show prices in other currencies, but customers pay in your store's main currency. In Shopemaa, every store sells in one of 18 currencies, and the Scale plan sells in several.
Sources
Facts about Ecwid come from its own pages, checked on 12 November 2026. Prices and features change, so check them before you decide. Spotted something out of date? Tell us.
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