Comparison
Shopemaa vs Lemon Squeezy
Lemon Squeezy sells on your behalf as merchant of record: it takes a percentage of each sale and handles VAT and sales tax. Shopemaa charges a flat monthly plan, pays every sale into your own Stripe account, and sells physical products too.
Which one fits
It depends on what you sell
Choose Shopemaa if
- You sell physical products, or physical and digital together
- Your sales are growing and a flat monthly price costs less than a share of each sale
- You want payments straight into your own Stripe account, in your store's currency
- You want a full storefront with discounts, customer accounts and stock
Choose Lemon Squeezy if
- You don't want to register for, collect and file VAT and sales tax yourself
- You sell software and need subscriptions with licence keys
- Your sales are small or irregular and you'd rather pay per sale than monthly
- You want affiliates and email marketing built in
Shopemaa and Lemon Squeezy side by side
Facts about Lemon Squeezy checked on 12 November 2026. Prices exclude VAT.
| Feature | Shopemaa | Lemon Squeezy |
|---|---|---|
| How you pay | Monthly or yearly plan | A fee on each sale, no monthly plan |
| Price | €19 to €399 a month; yearly costs ten months | No monthly fee |
| Free trial or free plan | 30 days free; no free plan | Free to start; you pay per sale |
| Platform fee on each sale | 0% on every plan | 5% + $0.50 per sale; plus 1.5% for buyers outside the US, 1.5% for PayPal and 0.5% for subscriptions |
| Card payments | Paid into your own Stripe account; only Stripe's fees | Included in the fee; buyers are charged in USD; payouts twice a month, with a 1% fee to banks outside the US |
| VAT and sales tax | You are the seller: set VAT per store and file it yourself | Handled for you: Lemon Squeezy is the merchant of record |
| Physical products | Built in: variants, stock, shipping zones, local pickup | Not allowed |
| Digital products | Built in: files, licences, versions, a library for buyers | Files, licence keys and subscriptions |
| Your own domain | Every plan; Shopemaa branding removed from Growth | Hosted store with a custom domain |
| Checkout on a website you already have | Shopemaa Checkout embed on every plan | Overlay checkout (Lemon.js) |
| Payment links and QR codes | Linkly shoppable links and QR codes on every plan | Checkout links |
| API and webhooks | Storefront API and webhooks from Growth | API and webhooks |
| Several currencies | Each store sells in one of 18 currencies; several at once on Scale | Prices shown in local currencies; buyers are charged in USD |
| AI | Fumu store assistant on every plan; AI channels with product feeds and an MCP connector from Growth | No AI selling tools listed |
The main differences
Where Shopemaa and Lemon Squeezy differ
Merchant of record
Lemon Squeezy is the legal seller and handles VAT and sales tax for you. With Shopemaa you are the seller: payments go to your own Stripe account, and you file your own VAT.
What it costs
Lemon Squeezy charges 5% + $0.50 per sale, plus more for international buyers, PayPal and subscriptions. Shopemaa charges a flat monthly plan with no commission. Which costs less depends on how much you sell.
What you can sell
Lemon Squeezy is for digital products and software only. Shopemaa sells physical and digital products from the same catalogue.
Questions
Shopemaa or Lemon Squeezy?
Is Lemon Squeezy still running?
Yes. Stripe bought Lemon Squeezy in 2024. In January 2026, Lemon Squeezy wrote that its team is now building Stripe Managed Payments, Stripe's own merchant-of-record service, and that Lemon Squeezy updates will come less often. Check its blog for the latest.
Is a merchant of record better?
It saves you tax paperwork in exchange for a higher fee on every sale. If you sell digital products worldwide and don't want to register for tax, it can be worth the fee. If you already handle VAT, a monthly plan with no commission can cost less as you grow.
Can I sell software with Shopemaa?
Yes. Digital products in Shopemaa have files, one or more licences and versions, and buyers get their downloads by email and in a library in their account.
Sources
Facts about Lemon Squeezy come from its own pages, checked on 12 November 2026. Prices and features change, so check them before you decide. Spotted something out of date? Tell us.
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